Info/Context

Type: Blog post
Audience: CompanyName users and SEO-driven traffic
Purpose: A short guide that explains some of the most common user risk factors flagged by CompanyName’s fraud detection algorithm and how to interpret them.
Note: Some words and phrases are enclosed in [brackets] to represent hyperlinks to other docs not included in this sample library.

As part of our anti-fraud arsenal, ProductName scans your ecommerce orders for a variety of risk factors, including behavioral data, payment data, and location data, then returns a single comprehensive risk score. To provide you with as much information as possible, we also single out specific risk factors and list them on the [Order Review] page. Understanding these risk factors can help shed light on an order's risk level and guide your decision-making accordingly.

Keep reading to discover some of the most common risk factors we highlight in ProductName and what they mean. Just remember that although user risk factors are often associated with fraud, their presence doesn't guarantee that an order is fraudulent—you'll need to examine all of an order’s traits to better understand its overall threat level.

Info/Context

Type: Longform content marketing
Audience: Ecommerce merchants
Purpose: A statistics-driven report about ecommerce consumer trust, which was written for an inbound marketing campaign that required users to share their name and email in exchange for a free copy of the report (i.e., a gated PDF).

As online retail continues to surge in popularity, with the internet mediating countless relationships between merchants and their customers, earning the trust of your clientele has never been so crucial. For customers, making a purchase online—from someone they've never met, whose products they can't physically see or touch, located hundreds or even thousands of miles away—requires a serious leap of faith.

Trust provides a safety net for that leap. By eliminating unnecessary risk, you can give your customers peace of mind and assure them that it’s safe to take the plunge with your business. And for smaller businesses without a brick-and-mortar counterpart, trust is especially vital to distinguish yourself from the crowd and compete with larger retailers.

Info/Context

Type: Blog post
Audience: CompanyName users
Purpose: A short guide that helps users get the most out of ProductName's Order Rules feature, which ecommerce merchants can use to automatically block or approve orders based on certain criteria.

One of ProductName's most versatile features is the ability to create fully customizable Order Rules. These Order Rules are an excellent tool for streamlining your order processing workflow—but like any tool, they’re most effective in the hands of an expert craftsman. Luckily, we’ve compiled a short list of best practices for creating and managing your Order Rules. Keep reading to discover how you can become an Order Rule master!